See his site for more.
The technique used by Brand to create these pieces is not one of conventional holography. He meticulously controls the unique shape of thousands of tiny optical pieces placed on a surface creating a 3D effect when the light source or viewer moves. This is essentially a mathematical problem in differential geometry and combinatorial optimization. Brand was the first person to correctly describe this technique in 2008 even though it dates back as early as the 1930s (check out his paper for details).